Friday, September 19, 2014

[Advertorial/Sponsored] Review: Biore Micellar Cleansing Water

As you may or may not know, I'm a loyal fan of Biore Makeup Removers~~ Throughout the years I have tried their Cotton Sheets, Hydra Clear (one of my favorite products in the Year 2010-2011) and currently, I'm using their Aqua Jelly Makeup Remover, which is part of my holy grail products.

FYI, Biore is the NO. 1 Makeup Remover Brand in Japan! So, I was extremely elated when I know that I was given a chance to try their NEWLY launched water-based makeup remover called the "Micellar Cleansing Water".
Description: Micellar Cleansing Water is a wipe-off non-comedogenic, lightweight and refreshing makeup remover that lifts off makeup and dirt effectively in one wipe! After usage, the skin feels clean and refreshed with no sticky after feel.

It contains:
  • Watery Micellar Technology that effectively dissolves and lifts off all makeup including mascara and eyeliner 
  • Pure Natural Mineral Water from the Northern Japanese Alps for a gentle and soothing formula 
  • Enriched Collagen and White Tea Extract for brighter, softer and suppler skin 
  • Anti-bacterial formula helps prevent pimples and breakouts, and minimises pores for a clearer and more refined complexion
4-FREE Formula:
- Alcohol free
- Oil free
- Fragrance free
- Colorant free
*Allergy and Ophthalmologist tested; Clinically proven!

- Remove lock tab/stopper from the pump.
- Pump an appropriate amount onto a cotton pad
- Use soaked cotton pad to gently wipe off makeup
- No rinsing required
- For eye makeup, place soaked cotton pad onto closed eyes and hold for 5 seconds before gently wiping it off.
- Repeat until all makeup is removed, and cotton pad is clean

Net Weight: 300ml

Price: SGD$18.90

As seen in the first picture of the post, the bottle of makeup remover is packed in a transparent rectangular plastic box with details printed on it.

It comes in a transparent pink-color soft plastic bottle with a pink screw-off pump lid.

Similar to the Aqua Jelly Make Up Remover, this also comes with a lock tab/stopper to prevent spillage.

Consistency & Color:
It has a transparent, watery texture and it's not greasy at all. The skin may feel sticky right after application but once the product get absorbed/evaporated, it will not leave any sticky or greasy layer.

This product does not contain any artificial fragrances; it's fragrance-free.

Demonstration on my mom's arm:
Flooded my mom's hand with lotsa makeup swatches — consist of waterproof and non-waterproof.
Moisten the cotton pad with 2-3 pumps of cleansing water.
Started off with non-waterproof BB Cream
 The BB Cream was completely removed in just ONE SWIPE!
Moving on to waterproof makeup with a new cotton pad~
First swipe:
99% of DollyWink Liquid Liner removed.
The Face Shop Gel Liner and Holika Holika Mascara still remained.
Cleansing the remaining waterproof makeup
together with the rest of the non-waterproof makeup... :
In just one or two swipes, it dissolved and lifted off all the non-waterproof makeup effortlessly! Whilst for waterproof makeup, it took more than two swipes to remove the liquid liner and mascara but it did not completely remove the gel liner, as seen in the following picture.

There were still some traces of gel liner left on the skin after swiping six times. It can't be removed unless I force it off.
Well..., some makeup products are designed to be waterproof yet clean off easily, while some are quite hard to clean off. With that said, I think this cleansing water may not be effective in removing those extreme stubborn ones. Also, the number of swipes it takes may vary depending on the formula and the amount of makeup you wear on your face.

Moisture Test:
Before the application of the cleansing water, my mom's skin moisture level was 36.0%.
After application of the cleansing water, my mom's skin moisture level increased to 48.3%.

So instead of losing moisture, my mom's skin moisture increased.
Therefore, I concluded that this cleansing water isn't drying at all. In fact, it hydrates the skin, leaving skin quenched.

- water-based!
- 4-FREE Formula
- contains collagen
- anti-bacteria formula; prevent acne outbreaks
- non-comedogenic
- no-rinsing required; good to go to bed!
- easy to use — hassle-free; mess-free
- comes with a pump
- gentle; good for all skin types including sensitive skin
- not oily
- does not leave a sticky or greasy layer after application
- remove makeup effortlessly and effectively
- does not dry up the skin
- leaves skin quenched
- leaves skin feeling cleaned and refreshed

- sting the eyes
- may not be effective in removing certain types of waterproof makeup

Verdict: Eyeliner and mascara are the only waterproof makeup I wear; I have a habit to use a separate makeup remover for the eye areas so... although this Micellar Cleansing Water did not do a good job in removing certain types of waterproof makeup, it doesn't bother me too much. On the positive side, it removed non-waterproof makeup effortlessly and effectively, without leaving my skin feeling greasy or sticky. It did not dry up my skin or cause any breakouts either.

Micellar Cleansing Water is a gentle, lightweight and non-oily water-based makeup remover which is perfect for all skin types, including oily and sensitive skin! As it's a non-rinse makeup remover, right after using you're good-to-go to bed. It's awesome and perfect to use on lazy days!

On a side note, I will usually still cleanse my face with a cleanser after using this product even though no rinsing is necessary. FYI, I called it "Double-Cleansing"~ It's just to ensure that all traces of makeup are thoroughly removed. :)

Where to get: The NEW Biore Micellar Cleansing Water is available in all pharmacies, hypermarkets and supermarkets, and major departmental stores.

Alternatively, you can TRY BEFORE YOU BUY:
Simply register a Sample Store account and redeem a sample of Biore Micellar Cleansing Water via


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